Normally, we’d post these on our website, but we’ve been slammed lately with some really exciting work! However, we wanted to share just a few recent sites that are completed and live now; for your viewing pleasure:
http://www.24hour.com
http://www.jobberwoky.com
http://www.projecturf.com (completely re-designed and simplified)
We hope you enjoy!
We have a lot of new stuff coming early this year, including some of our own projects, so stay tuned!
With steady growth over the last few years, it’s natural progression for things to change. We’ve always believed that we need to stay flexible and able to adapt to changing technologies, strategies, and directions. As such, we believe it’s time for a change with our brand.
This is a precursor to what is eventually coming, but we have made some minor, yet very significant changes to our identity. Specifically, our logo has gotten a makeover.
We haven’t fully rolled this out yet, but we want to share it with our community. In our existing logo (we’ll call it “old”), the rv in the center of the orb is just a standard typeface. The same is true for the text rareview and our tagline. After careful consideration and various explorations, we have decided to leave our orb in place (for brand recognition purposes, and because we still like it!). However, we have changed the text, removed the tagline, adjusted the proportions, and created our own unique rv inside the orb. Although these changes are somewhat minor, we believe they will have a major impact on our brand.
As a custom shop that prides ourself on the highest quality work, it’s very important to us to have a unique image. The new logo accomplishes that. It’s no longer a standard typeface, but custom drawn letters that flow much better, and represent a futuristic path; one where we are always changing and adapting to the ever changing landscape on the Web.
You’ll also notice that we dropped our tagline. We believe our firm is more recognized now and we didn’t want to be pigeonholed into a certain category. While it’s true that we still focus the majority of our time on interactive design and development, we are also expanding and exploring other avenues. We have a software company (Projecturf, which is also getting a makeover), for one, and we have other initiatives on the horizon.
So while this change may not be considered a drastic variation of our existing brand, it’s certainly a better indication of who we are. We’re excited to roll this out, as we continually work to enhance and solidify our brand with clients, staff, fans, and the industry at large.
It’s official. We have signed the lease on some new office space in Redondo Beach, California. This move will offer more space to support our growing needs as we continue to expand not only our team, but our offering of services as well. Our new address is:
Rareview Interactive
811 N. Catalina Avenue, Suite 3006
Redondo Beach, CA 90277
(866) 611-0207 toll free
(310) 373-9303 direct
We are now located in the Redondo Technology Information Center, less than one mile from the beach, so any of you great designers or developers that want to work with a great team, in a great part of Los Angeles, please reach out.
After many long months of work, Rareview Interactive and Basic Resources have finally released a network of new websites!
Basic Resources is an international trading exchange and website network dedicated to oil & gas, commodities, energy, metal & mining, agriculture, forestry, recycling and investments. Rareview teamed with Basic Resources to develop their growing network of websites, which entailed making them multi-lingual, enabling international payments, creating the overall look and establishing the brand (we also designed and created the Basic Resources logo and styles), as well as building a custom CMS that enables the management of all the sites in the network, all translations, the ad-serving engine, and payment transactions.
To see the various components of this larger network, check out the following sites:
basicresource.com (main simple corporate landing site)
oil.net (oil & gas trading exchange on the network)
commodities.org (commodities trading exchange on the network)
To read more, check out the full case study on our website at http://www.rareview.com/?#work/bar.
To support our growth, Rareview Interactive is moving to a new office. We’re working out our lease terms now, and although this announcement is a bit premature, we’d like to ask any really good developers (specifically ASP / ASP.NET and Flash AS3) who live in the South Bay area (Los Angeles) to send us your portfolio and resume. We’re hiring designers as well, so if you have a strong background in designing creative and unique projects, please reach out.
In the next few weeks, we’ll be announcing our new location officially. Until then, thanks to all our clients, staff, and fans who have helped us grow through encouragement, challenges, and respect.
Search engines are the #1 resource used by consumers looking for products and services from local businesses. Are they finding you?
We all know that Search Engines play an absolutely pivotal role in driving business to your website. That’s where Rareview Search Engine Marketing (SEM) comes into play. For years we’ve built high-quality, dynamic websites and applications for customers in virtually all industries. But after the site was completed, they’d ask us, “site’s built. now what?” It’s a natural evolution for us to help our clients get their websites seen, which is why we have started Rareview SEM as a division of Rareview Interactive. We have a team led by a professional with 10 years of experience working on the client side as well as working for a big SEM firm. He’s attained the highest level of certification from Google, Yahoo, and MSN and is helping us start, run, and manage this new business.
To find out more about it, check out www.rareview.com/sem/.
If you’re interested, give us a call at (866) 611-0207. We can help you maximize your site traffic and website ROI regardless of who built your website.
We are pleased to announce that our microsite Start a Resolution has recently been featured in a full page, color spread in Web Designer Magazine. In issue 141 titled Hot 100 – The Talent, Sites, and Tech You Cannot Afford to Miss in 2008, Start a Resolution by Rareview Interactive is featured on pages 8-9. We were very excited to see our site in full color across big pages of a magazine, but even happier to be recognized for the hard work that goes into a Flash website.
Fortunately the issue was very popular, but is now out of stock. If anyone can get their hands on a copy, or has an extra, we’d love to get one!
In addition to the magazine, Web Designer also listed us on their website. Issue 141 has it’s own page that says, “Another month and we have yet another collection of digital inspiration for you to feast your eyes upon. This month we have a range of sites that take you from the slick to the abstract, with plenty of fun to be had along the way.”
Well, we’re back from FITC ’08. These “design & technology” festivals are always good for being inspired, learning, running into old friends, and laughing. A few highlights for me were the sessions (I found most of the sessions inspirational at the minimum), the AS3 class with R Blank, and coming up with a host of new ideas for some Rareview projects that you’ll be seeing progress on over the course of the year. See more photos from the event.
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Posted by Andrew
I’ll second what Andrew said about the most powerful thing that came out of being at Flash in the Can this week was the ideas. The opportunity to be around your peers and other talented folks gave us inspiration to talk about a lot of projects that we’re very excited about. We walked away from this event with more than a handful of new ideas and ones about how to make current projects even cooler. Over the next year, Rareview will continue to innovate. I can say that we’re coming back to work with our heads spinning and a renewed excited to start working on some of the great concepts that were thought up.
The conference, as a whole however, could be improved a little. I felt that most sessions were simply a showcase of the speakers current work with little to no explanation of their process. Seeing the end product is very inspiring, but I feel the real value comes in learning about various creative processes and getting an understanding of how and why the artist came to the outcome. This could be improved for next year’s FITC if you ask me.
I would mention that I did sit through a couple sessions that were very interesting and did talk more about process and/or techniques, including one on Flash video and one about Managing your Process. I found both sessions very valuable and as a smaller agency, we will continue to think about what’s next with technology and will continue to refine our processes internally.
Overall it was a great experience. We have a ton of really creative ideas we’re walking away with and we are inspired. I’m not sure you can ask for too much more than that in an age where things are changing overnight. It’s a real challenge for creative people to keep up with technology, so conferences that showcase and discuss next-generation thinking and the fusion of technology and ideas is a valuable event.
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Posted by Chuck
It’s day 1 for me at Flash in the Can, a yearly design & technology festival taking place in Toronto. I spent the morning and afternoon in an overheated room learning AS3 from R Blank from almer/blank. The course was excellent. Blank spoke well and was invaluably informative. If you ever get the chance to take one of his courses, I strongly recommend you do.
Myself and Chuck will be here until Tuesday. Feel free to drop us a line, we’d love to meet you.
This is a very exciting week for us at Rareview Interactive. For about a year now, we have been building a project management tool that we hoped would function and look better than Basecamp. Projecturf has finally launched and we’ve already started to sign up new users. This is our first public release of a software application that was built in-house and we’ve hit the ground running!
Projecturf grew out of a desire to share our project management app with other users. It used to be called RareviewLabs and we’ve been using a variation of it for the past 5 years or so. Many clients commented on how great it was and how simple it was to use, so we decided to re-design it, add a host of new features, and release it for others. During this process, we kept two things at the forefront of our minds; style/design and functionality.
Because Projecturf is such a great looking application, and because we’ve added three sections to it that are totally geared towards our industry, it’s ideal for designers, developers, agencies, and freelancers (although it can be used by anyone, and these sections can be turned off). You can customize your account with your own logo, color scheme, and URL without compromising the integrity of the style / design. It’s a snap to create and manage projects and there are so many cool features I can’t list them all here. We have a tour on our website, www.projecturf.com, so be sure to check that out. And all paid accounts come with 30 days free, so you can see for yourself how great this project management tool really is.
Our developers and designers worked very hard on this product and I want to publicly thank them all. It turned out better than I had hoped! We have a long list of features we’re going to be working on in the upcoming months, so Projecturf will only get better! Stay tuned…and please tell us how we can improve it.
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In 2002, we started as a small group interested in creating lasting, progressive web applications that pushed the envelope. Today, as a small interactive agency in Los Angeles, we still have that same desire and feed off new challenges from clients and technology. We are fortunate to have plenty of great clients who give us creative freedom and leeway to redefine ourselves with each new project. To learn more visit our website at www.rareview.com.
We have also designed and built our own Project Management Application that's available for everyone. You can learn more, watch a video tour, and sign up for a free trial at www.projecturf.com.