CashCrate has just launched their new website (www.cashcrate.com) that includes a major overhaul to the user interface and visual layout of all major areas. The new design, which Rareview spearheaded, features a completely revised logo and strengthens CashCrate’s branding and identity. It has been studied thoroughly using A/B testing and the results thus far have been outstanding. The new design is outperforming the old one by 20% or more on new sign-ups and users who complete at least one offer.

The new CashCrate homepage

When the site launched yesterday, one member said,

“Wow, just wow. This design is brilliant. Did your team do really do it or did you hire a designer. Either way I love it and that is coming from a webmaster and aspiring designer myself. Not to mention I am ecstatic about the new features. I haven’t been active recently, but the new features make me want to get right back to it, which I’m doing right now. And finally, I’m excited about this contest sort of thing that broadcasts the new features while giving the users money/points. Thanks a lot CashCrate!”

As one of the premier players in their industry, CashCrate boast over 2 million members worldwide and send out checks for tens of thousands of dollars every month. So far, this launch has been quite successful and has provided favorable, quantifiable results.