Things change. On the Web, things change far too quickly. We’re constantly trying to outdo ourselves by using the latest and greatest techniques, Web standards, and technology. It can be tough at times, but also exhilarating. It’s what we do for clients, and so we must do this for ourselves.

After roughly two years in existence, our old website is being moved into the dusty old archives where it belongs. We need to do this to make way for our new, improved, sleeker, and more modern website. It’s not simply the design that needed an overhaul, but the code.

Our new website is a hybrid of various technologies. It’s built in XHTML/CSS and uses jQuery (Javascript) as well as Flash for animations. We trimmed the content and focused more on the work. The portfolio features additional design work (i.e. concepts) that our clients reviewed, but didn’t necessarily pick as their final design. We also introduce a new way of telling the user about some of the features of our work, using notes that fade in over the large work canvas. Our new site works on the iPhone by using CSS techniques to show images underneath our Flash files. In addition, the code is optimized for Search Engines and speed. All-in-all, it’s a complete makeover from the ground up; and one we’re quite excited to share!

Take it for a test drive at www.rareview.com.

The Archives
Although we’re tempted to let our old site fade into the journals of Web history, we’ve received too many compliments and praise to let it die. So, we’re going to keep it around for a little while longer. It’s for us and our friends to enjoy. If for nothing else, to see how far we’ve come.

Rareview's Old Website located at www.rareview.com/blackandgrey/

To access our old site, visit www.rareview.com/blackandgrey/.